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The premier market anomaly is momentum. Stocks with low returns over the past year tend to have low returns for the next few months, and stocks with high past returns tend to have high future returns.
—Eugene Fama & Ken French
For years, many believed momentum couldn’t exist. In theory, markets should price in all available information immediately. But the data told a different story. Study after study found that assets with strong recent performance tend to keep outperforming, at least for a while.
This consistent pattern raises an important question: Why?
The answer lies in how people behave. Investors are slow to react to new information. Some are skeptical. Others wait for confirmation. Many simply follow the herd. As a result, prices don’t adjust all at once, they drift. Good news takes time to be fully priced in, and that delay creates opportunity.
The research presented below has contributed to our increased understanding of momentum's role in financial market behavior:
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